Nike X Lenos

Campaign Date: June 2019 

BACKGROUND

The Nike event team was stuck using non-responsive websites and manual payments to register their employees and guests for global events and meetings. 

CHALLENGE

Nike needed to update their registration experience to allow for modern day practices. Users weren’t always at their desktop machines, and needed registration to be available on phones and tablets. Also, payments were often made from a company’s account, which individual employees did not have access to. This also resulted in numerous partial registrations, which required manual processing by the team. Managing custom email invitations to invitees at various levels was also troublesome.

LENOS SOLUTION

New sites using the Lenos Event Marketing Cloud platform, allowed for employee registration on the spot, at events, or while on the road. The automatic payment system also allowed for all types of transactions and were tracked accordingly with custom reporting. Creating mobile-friendly templates for the team allowed them to easily build new sites as needed in a number of hours.

The team saved over 30% in production costs within 6 months, and also increased their standard registration rate across the board.

 

Hosts global X Lenos

Event Date: June 2018 

BACKGROUND

Hosts Global, a strategic partner for destination management services worldwide, hosted clients and hospitality industry professionals for their annual Hosts Global Forum. This event featured discussions, educational sessions, networking events.

CHALLENGE

Hosts needed to bring it’s event experiences into the modern digital age with an all inclusive platform that was easy to manage, mobile-friendly, and had systems built-in to handle on-the-fly payments.

LENOS SOLUTION

The Hosts Global Forum wouldn’t have been possible without the … Lenos Event Marketing Cloud. The three-day 2018 conference was the launchpad for Hosts to implement the Sustainable Meeting Planning Program (SMPP), an event sustainability management system built to guide planning teams to embed sustainability throughout their entire event in accordance with international industry standards.

Hosts leveraged their event app created by Lenos, which featured security elements, including a one-touch emergency button and a mark safe feature.

 

 

NBA x Flite 

Campaign Date: June 2016 

The Flite team tapped into the NBA’s API to produce real-time video feeds and updated game information based on live playoff events. This feed automatically produced real-time ads based on approved templates.

 

 

ProctEr & Gamble X Flite

Campaign Date: January – March 2016 

The Flite team worked to combined user-location data with influenza surveillance data to produce relevant and timely in-ad messaging–activated by effected market–during the flu season.